A multichannel marketing and communications expert, I help companies increase
digital presence and brand visibility to drive sales growth.
I created this compendium of client case studies as a business development tool for Senn Delaney to demonstrate how a thriving, high-performance culture is critical to business success. Case studies were created from CEO interviews across several industries.
I worked with a digital agency to create a business development focused, interactive microsite for Senn Delaney to demonstrate why culture matters. It includes data, testimonials, videos, audio clips and more.
I created this video and case study article for Senn Delaney as part of a CEO interview series on creating high-performance cultures. A Houston energy powerhouse in the 1990s, Dynegy ran into significant financial and leadership challenges that pushed it into bankruptcy in 2011. Just two days after the company emerged from bankruptcy court, the new CEO Robert Flexon unveiled a cultural overhaul that became an important pillar of its successful strategy to create a fast-growing, agile company with people re-energized by a One Team, One Goal strategy.
As part of the marketing strategy at Senn Delaney, I created a series of client CEO interviews on the importance of intentionally shaping their cultures to improve spirit and performance. This article features a leader at a fast-service Mexican food chain.
One is a series of articles I wrote and designed for Senn Delaney for a lead generation campaign for the business development team. There is a homespun adage declaring: “If it ain’t broke, don’t fix it.” But when it comes to culture change, a more proper thought might be: “If you plan to fix it, make sure you don’t first break it.” When culture change “breaks” it is often due to disconnected and short sighted approaches. And it often results in squandered resources and time at best and, at worst, increased cynicism and diminished trust levels across the organization.
Article ghost written for Human Synergistics Constructive Culture blog from a culture conference, including video editing of footage to insert to enhance the article. Key takeaways from a workshop on culture and a case study by a Canadian grocery store giant.
One is a series of articles that I wrote and designed for Senn Delaney's business development team as part of a lead generation campaign to senior executives. It is said that to properly view an organizational culture, you need a telescope and a microscope. The former to identify its orbit and the latter to study its DNA. Because you can’t change one without affecting the other.
One of a series of articles I wrote and designed for a lead generation campaign for Senn Delaney's business development team. Few organizational decisions carry the kind of weight needed to balance the risks and rewards of organizational culture change than the selection of a firm to help manage it.
This article is one in a series of six articles I wrote and designed for Senn Delaney, the culture-shaping firm, for a content marketing lead generation and branding campaign targeted at senior HR executives.
One of several videos I produced for Senn Delaney. In this video, Dr. Larry. Senn, chairman of Senn Delaney, explores how a simple concept called the “mood elevator” can help senior executives understand themselves better—and consequently spend more time at their best.
I wrote this article for a Heidrick & Struggles' partner to describe different levels of cultural maturity in organizations. The objective was to help senior HR leaders better understand where their organizations are on the continuum so that they can move the organization to higher levels that produce better results.
I planned, led and executed creation of a CEO interview-style video and article for Heidrick & Struggles/Senn Delaney to share a client's perspective on leading a successful culture change initiative that helped it become a top talent magnet and improved innovation and performance.
I did all the planning and worked with our video provider to edit and brand this video with Senn Delaney Chairman Dr. Larry Senn. He is describing culture change as a journey, not an event or a series of training sessions on how to behave and interact with others. He shares insights into four key principles for successful cultural transformation.
I led the creation, publishing, promotion and multichannel distribution of an interview article and video with Dominique Leroy, CEO of Proximus. She describes the cultural transformation at the Belgian telecommunications giant that has improved performance.
A leadership podcast I created that features Heidrick & Struggles’ culture-shaping expert Bill Bradley and David Casey, vice president of workforce strategies and chief diversity officer at CVS Health. In this conversation, Casey discusses the distinction between diversity and inclusion and why gathering together the right skill sets and perspectives is a crucial business capability.
